Why You Should Use Twitter to Build Your Salon or Day Spa Business
Salon marketing or day spa marketing with Twitter is the hot new trend. What is Twitter? For those who have never heard of it, Twitter is a micro blogging platform where you can update your status about ‘what you are doing now’ to your followers.
Twitter was essentially a social media designed to keep in touch with family and friends. It is built around the question ‘what are you doing right now?’ Your updates in answer to this question would help your friends and family to know you closely. However, salon and day spa marketers are using this wonderful tool to expand their reach to folks who are interested in the health, hair, and beauty segment of the market. They make their tweets to give out with all their salons latest information, advertise their hot offers, drive traffic to their salon website, interact with their clients and build a loyal customer following. Marketing on the internet should be an essential part of your overall hair salon marketing plan of your day spa business. Twitter is a hot new tool for marketing on the web. So it is essential that your day spa marketing or salon marketing plan needs to include this hot new trend.
The popularity of this trend can be determined from the fact that these days almost everyone is getting on to the Twitter bandwagon. It has grown tremendously in popularity with twitter pages from CNN and everyone of the political candidates. They are all using it as a publicity tool or to give out latest information about their businesses. Even if you do not have many followers, do not worry. Twitter search sites are popping up everywhere and this means that if you tweet with keywords that matter to your reader or market you can be found and followed. If you want to determine the popularity of a particular keyword or phrase and how often its being referred to or talked about you can go to Tweet Volume and find out. Just enter your keyword and you will have your list of results instantly.
Well known Twitter users include:
- Organizations like Tony & Guy use it to update salons worldwide on whats going on in the world of product and culture within there company
- GHD, the revolutionary hair straightening styling iron uses it to convey important information to students and salon interested in product updates and handy hair tips
- Twitter has been used as a publicity tool by various international giants like L’Oreal, Schwarzkopf, Wella, Goldwell, KMS and the list goes on!
Twitter salon marketing tips can be learned from how the high profile users use it as publicity tool. Some of the golden rules for Twitter salon marketing are:
- Offer original, useful and helpful content to your followers or clients
- Don’t waste your tweets by posting personal stuff. Give them information about what they are interested in
- You can ask questions, take surveys, use it as a sounding board and solve your client’s problems using Twitter.
- Network with other people in the same business. Follow them are learn from them. Build relationships for future business opportunities
- Keep updating your posts regularly. If you update regularly, you will keep growing your followers Include links back to your salon or day spas website to entice driving sales or appointments.
Home Article Home Next Article
|
